Care Frames
What is a Care Frame?
The Care Frame is a visual methodology that empowers creators to craft compelling narratives about sensitive topics within ethical boundaries. Like an artist working within a canvas frame, creators have complete creative freedom while protective parameters ensure their work honours those affected by trauma and violence.
The Method
The Care Frame approach transforms potentially exploitative content into meaningful, restorative storytelling through four foundational parameters that form the "frame":
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Narrative Style - How you tell the story matters. Center dignity over drama, focus on context over shock value, and prioritize healing narratives that serve justice rather than entertainment alone.
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Expert Analysis - Incorporate trauma-informed perspectives and accurate contextual understanding. Partner with subject matter experts to ensure your content educates rather than perpetuates harmful myths.
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Storyteller Identity - Understand your position, privileges, and responsibilities as a narrator. Acknowledge your relationship to the story and community you're representing.
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Purpose - Define clear intentions for your work. Ask: Who does this serve? What change does this create? How does this contribute to healing and justice?
How Care Frames Work
Visual Clarity
Making abstract concepts concrete and actionable.
Creative Freedom
The four frame posts elevate rather than limit your work.
Highly Accessible
Not prescriptive; use it however you want.
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Care Frame: True Crime
Our first application focuses on gender-based violence narratives in true crime content. This specialized toolkit helps podcasters, writers, filmmakers, and content creators navigate the complex responsibility of telling these stories ethically while maintaining audience engagement.
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More to come!
Care Frame methodology can be adapted for documentary film, journalism, educational content, and any medium where creators handle trauma and sensitive topics. Contact us to explore applications beyond true crime.
Get Started
Care Frame tools are designed for immediate implementation. Whether you're a seasoned creator or just beginning, our visual methodology and supporting resources help you transform good intentions into concrete practices that make a measurable difference in how sensitive stories are told.